The Advertising Campaigns Of Ipod And Ipod Video
The present age of the iPod, plus an interesting technical development, a sense of original and innovative promotion and publicity, which differs in style and slogan in the early announcements of the first generation iPod with video advertising campaigns latest iPod. The first campaign focused on the new product is promoted brands of iTunes and the iPod. These campaigns were lead by the song A slogans thousand in your pocket, which was launched in November 2001. The colors that were selected for the first iPod campaigns were active and full of tension in the turquoise, Cyclamen, green grass and other bright cheerful shades were chosen to represent the idea is that music video, meaning both the visual sensations that hearing. Advertising implant has been used at the same time with the other types and more traditional advertising BTL: there were several casings clear guide in the centers and around occupied midtowns, using the same visual message of flags. Large banners and billboards for the billboards have appeared in various centers occupied with high visibility. The promotion was intense, dynamic and outward, with only intense and optimum quality for all elements: the colors were clear, the ads were real big and dynamic images were represented. TV ads have focused on the idea of music, dancing and mobility and the text of these have been limited to just slogan of the product and brand Apple (think clearly). In 2003, the new ad campaign that Apple introduced was due conjunction with the launch of the filing of iTunes music. The campaign has focused mainly on the interpretation of folk songs from different people leading iPod. This campaign was a huge success since it was based on the hop songs famous pop, rock and implants, belonging to artists such as Eminem or the color pink. Later that year, in October 2003 http://www.10phone.com, iPod has published a new series of ads based on the silhouette campaign, which was the basis for most of the print ads, as banners, billboards for billboards and casings, also apparently the first generation of iPods: the images showed basically the black silhouette of people dancing while wearing iPod. This new campaign was conducted based on the same intense colors and dynamic images as the first campaign. Even more, the success of the campaign was due to the popularity of music performed, such as the Vines' tour, the Caesars' Spingalo out, Gorillaz 'Feel Good Inc., Steriogram' man of the walkie-talkie s Jet 's you who is going to be my girlfriend, Propellerheads' Take California, Ozomatli' s Saturday night, N * E * R * D 's rock star ( Jason Nevin 's mix), Franz Ferdinand' s me or eliminates Punk 'silly; s Technologic. With the release of new video iPod, the image of the product and its promotion began to change. The slogan of the new product was a new thing …, meaning the new and planned video feature, which was a great compared to last longer model of 2005. The ads for this new product have been made to fire on video game device. Actually, the announcement has characterized U2 's original species from vertigo: Live from Chicago DVD. Based on the same idea, there were 2 new videos that have characterized Eminem and Wynton Marsalis. Yet at the same time, the announcement that he was presenting the silhouette of dancing continued, but it was changed to something more representative for the new video device: the areas of origin were not more simple colors, were structured and had Different models simbolizzanti regard to the development and ownership of new video iPod model. 2 variations of the video that characterize the 2 popular artists have varied from urban orange theme music of hops implants to a cold blue eyes of one of jazz. The latest iPod ad, published in March 2006 will not be based on style silhouette more; instead, the producers opted for a video that shows the various CD covers, integrating in an iPod Nano, in the same old song A slogan of thousand in your pocket.
Thanks Neoone!
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