http://www.mediaed.org In mortal persuasion: The advertising of alcohol &; Tobacco, Jean Kilbourne exposes the marketing strategies and tactics used by manipulative industries of alcohol and tobacco to keep Americans hooked on their dangerous products. Illustrating his analysis with hundreds of current which advertise examples from sources of trade and mainstream, Kilbourne presents a discussion coercive cynical that these industries have a clear understanding of and deep psychology of ¿½  adding à ¯  an understanding that exploit to build and foster dependency by their dangerous products. The deadly persuasion launches a critical eye on corporate interests which lie behind the industries whose products kill each year more than 450,000 Americans.

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