The subject of approval for your clients so that they in turn into an extension of your marketing isn 't new. The people of transformation in a force of replacement sales is the dream of the whole organization of service. The difference today is that the landscape has shifted to where the good sales service is no longer the least advance to play the game. During the next year, the service to the customer base by marketing to become a campaign in arriving abroad and direct holistic listening and engaging with customers rewritten the rules of the game. And, moreover, the educated classes in the field will be included in the sales department to create and run the initiatives smarter, more experienced and the real world through all forms of marketing, Web, sales and advertising. During the past year, social media has intrigued and even inspired companies to engage in the communities in which their brands and products, together with those of competitors, are actively discussed by the same people who want to reach, aka the new influencers. Participation is no longer an option as social media isn 't a spectator sport. If you believe it or not, these conversations are taking place with or without you, so just ignore it eliminates the conversation and also remove your company from the radar screens of your customers. Introduction business executives on market-sense are working with teams of the Web, advertising and Marcom to explore options and strategies on how to participate in conversations on line. This represents a change in the market directly while abroad creates a direct channel between businesses and customers and finally in people. He began to observe a lot less like marketing and much more like a service to the customer. Last year, I introduced the service to the customer into the social media. With respect to each company, the Web is truly is the responsibility of the entire organization. But it 's much bigger dell'inscatolamento it into a paradigm of the web. Align believe that the sales service is the new sales and communities are at least occasions the hook-sales service. The social media is rooted out in conversations between people and even, without regard to technology that helps them and takes place daily through blogs, networks, forums, the Micro and groups online. And every day, with each new community and social tool that is introduced, brands, products and services are actively discussed, supported and are dismantled. Some companies are listening, while many aren 't even pay attention to. Services such as satisfaction, and even ThisNext community of DIY which Ning, groups of Google and Yahoo and Facebook are playing host to the conversations between customers regarding products and services while and don 't Calls the market introduction, seeking information, advice and useful way. Participation is MarketingSocial media is a wholly new way to reach customers and connect with them directly. Add a groove abroad that direct-sales service in the arrival of additional web and traditional direct sales and advertising, providing companies and their customers on a level playing field to discuss things as equals. In addition, the process goes beyond simply responding to requests to create a community of enthusiasts and evangelists. Geral, the only way companies know that customers have questions, comments, or concerns, is if you put in touch with the sales service, made the news, form a group public, or if the model purchase, value reserve and trends of sales moving suddenly. You can bet that for every inquiry into the customer's arrival, that there are a significant percentage of existence and potential customers actively discussing the same subject out in the open, simply cercante directions, answers, recognition and / or information. And usually, these discussions transpire without the participation of the company, giving people the issues and questions for resolution by itself. Why leave the door open for you to fly your competition in the conversation and direct customers in their direction? Companies must engage or have on the long road inevitable obsolescence. It 's the Gradica the old principle, Out of sight, out of mind. Or, quite simply, hooks or die. Nowadays participation is introducing. The conversations are a form of marketing. However, introduce must be clarified because I am not referring to the introduction on the traditional market that typically "speaks" to the people through "messages." In the media industry, this is about dialogue, two-way talks bringing together people to discover and share information. Adding the conversation isn 't as simple as jumping in, however. Companies first must listen to analyze exactly how, where and when to participate. Companies social forces means to be observed outside to find the dynamic conversations that are important to trade and to reports. And it 's not just the responsibility of the Web, requires participation from multiple disciplines across the organization to provide genuine support and information expressive. Again, we 're not talking proposed sales or message. If you stop to think at this point, we 're selling, Web, community relations and sales service of fusion speakers in a social role-informed entirely new. Defining the strategy and RoleThis is about the formalization communications abroad and the participation of communities, generating a dedicated team to make sure that customers and influencers are not neglected, but hooked. We 're already sighted companies that are dividing the responsibility between the teams abroad or existing roles are devoting full time to listening, sharing, commenting and replying through all forms of social media. But this isn 't confined to a chosen few businesses. This is a role that will become standard in companies around the globe, from SMBs to enterprise organizations and probably set by a person teams. This is more than sales service increased giving priority over bloggers. We shouldn 't purpose of our fire hoses only to fires that have public attention. We need to focus on customers that require time to contribute and participate in social networks that are simply collecting information – even if they are transported in the form of a farneticamento. Still, we can not simply rely on incoming service. We need to analyze the activity arriving to search for conversations between those who decide to take the conversation outside of the traditional service. Besides web and Marcom, these new roles are joining various disciplines including sales, communications, customer service and product management and range from several titles: Community Advocate  Head of the Community (although also feel for rejecting this title, as a community can 't really is.)  direct or Community Ambassador Means Social Community Community Relations Specialist Community Builders  many of us have been involved in community relations in the Web 1.0 through discussion groups subject-driven, User forums and other online communities such as DejaNews, Yahoo and Google.We have done for experts and didn 't show in BS people that he was seeking the advice and answers. This is an important note because in a way that any of this to work, really need to know not only about your products, services, reputation, resistors, weaknesses and benefits, but as fate competition in the market and where we raised stand against the competition. The landscape of social media is large and growing and may require a lot of people listen to domestic and participate daily through Alberini blog, the comments of blogs, forums, groups, social networks, the Micro, etc.. Please note, that contrary to that social 'means more fest, that's happening across the blogosphere, not everyone can jump in and solve the problems. Companies must generate a tactical plan which officially assigns specific people who will go inside and help customers. Shhhhh. On the ™ m. ListeningListening € of the IA community to dictate your active participation. But let clarify something very important here. It 's not just about relationships reactive community. Companies can and should learn by listening and communicating with customers to create content that draws specific wants and needs of customers and distribuiscalo within their communities. This allows you to translate the lessons to be educated on a conversation for a greater good of the masses. The direct relationship of the community and the customer is among the most important campaigns across the company can integrate its related initiatives and the immediate future. Not only helps the web and sales service, develop relationships, generate enthusiasts and finally gives the customer loyalty. Additional resources: The four principles of the Community by Jeremiah OwyangJoin that the reports of international AssociationPublic of the online service is customer service by Kami HuyseCustomer is the new sales by Valeria Maltoni

Thanks Brian Solis!

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